What is the best way for a leader to open a speech with the purpose of encouraging change?
Great leaders are those who have the vision of a desired future and can lead people to create that change. We need leaders to make change. Status quo doesn’t require leadership.
To move an audience to get excited and eager for change the leader must impart the vision of the change and demonstrate how that change is desirable.
One of the best ways to open a leadership speech is with a success story. That success story could be an account of how the new process has helped other organizations. The success story could also be one of an imagined future where the audience benefits from desired conditions.
The first type of story might talk about early adopters of new technology or about new management methods. This story is about an instance that has already happened.
The second type of story could describe a more attractive future or enhanced opportunity. This story describes what could be. A powerful example of this type of leadership speech is the “I have a dream” speech from Martin Luther King.George Torok was a shy student who learned how to speak in public. He has delivered over 1,000 professional presentations. He trains professionals, specialists and sales teams to deliver Superior Presentations. He coaches executives and leaders to deliver million dollar presentations. Visit www.SpeechCoachforExecutives.com or www.Torok.com © George Torok. You may reprint or quote this information as long as you quote the source and link back to this site. www.QuestionsAboutPublicSpeaking.com