What is the most common mistake speakers make when presenting information?
I’ve asked this question of my audience over the past two decades and the answer is always the same. “Speakers deliver TOO much information!”
It seems funny. Everybody knows the answer yet many speakers continue to commit this deadly mistake.
It seems that many speakers are afraid to leave something out. They might believe that they are being judged on what they know so they try to present everything they know about the topic.
The reality is that your audience which might include your boss, team or clients doesn’t care how much you know. They certainly don’t want to hear everything you know. They only care that you know how to do your job and how to relate what’s relevant to them.
A good rule of thumb is that you should know ten times more about the topic than you deliver in your presentation. This means that you deliver the most important points to your audience and you have the knowledge to address the tough questions that might arise.
Your success will not be based on how much you know. It will be based on how you organize and present the key points.