What’s the best way to start a sales presentation?

What’s the best way to start a sales presentation?

Start with a success story about how you helped one of your clients.

The big mistake is to start with a story about your company, founder and vision statement. Your prospects don’t care about any part of that. Instead, start with a story about how you helped a client achieve success.

Describe the initial condition or prospect’s challenge. Tell how you helped them and then talk about the results.

Example:
One of my clients was on a losing streak. He was making presentations to clients and getting shut out. After I coached the CEO on his presentation he closed the next deal which meant a $10M deal in his pocket.

I tell this success story in many of my presentation skills coaching presentations. It’s a powerful start.

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Written by gtorok

gtorok

Bio:

© George Torok. You may reprint or quote this information as long as you quote the source and link back to this site. www.QuestionsAboutPublicSpeaking.com

George Torok was a shy student who learned how to speak in public. He has delivered over 1,000 professional presentations. He trains professionals, specialists and sales teams to deliver Superior Presentations. He coaches executives and leaders to deliver million dollar presentations. Visit www.SpeechCoachforExecutives.com or www.Torok.com © George Torok. You may reprint or quote this information as long as you quote the source and link back to this site. www.QuestionsAboutPublicSpeaking.com

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