Why should the CEO speak in public?
We’ve seen companies where the CEO speaks in public often and speaks well. We’ve also seen companies where the CEO speaks in public occasionally and speaks poorly. And there are companies where the CEO avoids speaking in public.
If you are the CEO of your organization you might consider these reasons to invest more in your public speaking opportunities.
It allows the public to put a face to your company. And people prefer to deal with people instead of faceless corporations. It will help to build confidence with customers, investors and suppliers.
If you are the CEO and you speak to the media that helps build a relationship with them. The result is that the media will be more inclined to listen to you when you speak – especially when you really need to get your message out.
Your staff is watching you. They want to see that you are the same person inside and outside the company. That can reassure them. That can also inspire them to build a stronger organization.
Naturally the more you are willing to speak in public, the more you will tend to improve your public speaking skills and the more comfortable you will become. Both of these things will help you be more credible and convincing.
Your staff, the industry and the public are watching you. When you hide we wonder why? What might you be hiding? As CEO you must be putting your best foot and face forward often. We need to hear your message. We are watching you – what you do, what you say, and how you say it. Put your face and message in front of your staff, your clients and the market place. And each time you do – do it with intent.